If you are running your e-commerce store offline in Vancouver City, you have to go online today. Why? Because 95% of people search on Google for products and services, and if you rank there, you will generate lots of quality sales every day. So, businesses that are not going online are almost going to die in the upcoming year.
We checked recent data on Vancouver businesses, including e-commerce businesses, and found that businesses running offline are not scalable, while those running online are easy to scale and manage with multiple sales. Think about it. If your company is online, it’s working 24/7 without big teams and sales people. People check your E-commerce store, read about the product, check the reviews, FAQ, and pay directly on the online store. On the opposite side, if you are running your store offline, you need Staff to manage products, pay your Electricity bill, Store Rent, etc. It requires a higher budget than online. So buy a domain and hosting, create stunning E-commerce websites, and start ranking with Optinmark Agency for better growth.
If you want to rank on Google in the Vancouver local market, you need to implement technical SEO to rank more easily, which will help increase your website traffic. So let’s discuss those points in the article below.
If you are creating your website for an e-commerce business, you have to make sure your website looks stunning, has a good UI/UX design, is mobile-friendly, easy to use on any device, and that image text is not cut off on mobile devices. Also, you have to check whether your website works properly on all devices, because more than 50% of people search on mobile devices and buy products. So you have to make your website mobile-friendly and ensure it works properly on mobile devices.
You also need to improve page load speed. Whenever visitors come to your website, you have to check that your website opens in under three seconds. Why? Because the website does not open in under three seconds, people leave your website and check competitor websites. So, a fast response is always better for a higher conversion ratio.
Site architecture and navigation are the first points you have to work on because a good navigation site always increases your conversion ratio. Whenever people land on your website, you have to make sure you create separate categories: a main category and subcategories. So it will help visitors to buy your product. Think about it when any woman comes to buy a product like a dress on your website, so whenever navigation is easy, like the clothes section, the women’s section, and then the dress section. So it’s easy for visitors to buy your product and for your website to look good and offer refunds, so people trust your website and buy your product.
Schema always helps Google to understand your website. So, if you have an e-commerce website, make sure you add price schema, star rating schema, FAQ schema, and your business details schema on each and every page so Google understands your business, can easily crawl your details, and shows them on the Google SERP.
This keyword strategy always works because we work with many e-commerce businesses and use a long-tail keyword optimization approach. So, whenever people search only for products and you use only product keywords like ‘best rain jacket’ without a location, it always takes time to rank on Google. Why? Because this type of keyword is broad, it’s ranked in multiple countries. So, you have to make sure you implement keywords for targeting products + Vancouver, and add product content. Like “best rain jacket for Kitsilano winter”. This type of keyword consistently ranks city-wise, making it easy to rank and with low competition. So, you always make sure to go with this type of local keyword for better ranking and better conversion.
Whenever you write a product description, ensure the content is unique and highlights benefits. So, an exceptional human being always helps you to rank higher on Google. If you use a third-party product, make sure you don’t copy and paste the same title, description, and other details. Make sure you write in your own words to improve your ranking.
Whenever you add a product photo to an e-commerce website, make sure the image is under 100 KB, as per Google’s rules. You have to add an alt tag to every image for image SEO. It will be visible or ranked in the Google Images section so that you can drive traffic there.
User-generated content always helps other customers make buying decisions. So make sure each product has a review section. Also, you have to add a Q&A and an FAQ section on the website to answer users’ queries before they buy the product.
In e-commerce stores, you need to optimize categories. You have to optimize the product title, product description, and product tags, and implement internal linking to improve ranking. You have to push your homepage in Vancouver. You have to add multiple internal links there to improve Google’s trust.
If you have a Google My Business profile, you have to post photos of your store’s interior and exterior, your business address, brand name, and other details, and verify it. You also have to follow Google’s NAP ranking rule for your business. You have to create a backlink and citation for your website. You have to find a third-party website and add your business details there for a high-quality backlink. Why do you need a quality backlink? Because quality backlinks help your website increase its authority, and third parties can also drive traffic to your website.
Before launching your e-commerce website in Vancouver, you need to test whether the payment method works correctly. There are convenient payment options like cards, UPI, and others, so customers can easily pay for the product. Also, you have to make sure there is a tracking option on your website after purchase.
Every e-commerce store owner has to add a trust badge, privacy policy, shipping policy, and refund policy to their store to build customer trust.
We found that e-commerce websites with limited stock, a sales countdown, or a CTA visible on the website, that type of e-commerce website have higher conversion rates. Discuss this with your developer and implement all these strategies on your website to improve your Google ranking and grow your business.
So, if you like this full article and you are an owner of an e-commerce business, we are providing a free website audit SEO report. In this report, you can check why your e-commerce store is not ranking in Vancouver City. Also, we provide a keyword ranking report, an estimate of how long it will take to rank on Google, and other technical details. So book your SEO audit report today. It’s worth more than the $250 we’re giving you for free. So contact us today to scale your E-commerce business.
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