Instagram ads are business posts that allow businesses to show your products or your services to people. You may see these posts on your feed, and if they have pictures or videos, or links to websites, on your story too. The best thing about Instagram is they use Facebook data to display ads to the right person, at the right time. Instagram is super popular with over 1 billion users and counting per month. How businesses utilize it? Let’s see!
Instagram ads are promoted posts owned by Facebook. You can use photos & videos and use it for feed or stories. Ads began for some businesses in 2013, and were available to everyone in 2015.
Businesses can reach their audience by age, location, interests, or previous engagement using Facebook’s data. Not only are Instagram ads affordable, but they can fit any budget, but costs can change based on whichever age group you are targeting or the time of the year, usually in the last three months of the year.
But advertising on Instagram can be helpful for you in many ways. Here’s why it’s a good idea:
It is easier for people to find your business if they pay for Instagram ads. If your posts are virally shared, they will produce more eyeballs on them, and your brand will see a bigger audience.
Since people check Instagram a lot, it’s a great place to share updates with them. Ads can be used to inform people about new products, new services, and even big changes in your business.
Other types of ads cost a lot of money, buy Instagram ads don’t. While it’ll take some time to learn how to make them, they’re also a budget friendly way to market your brand.
Instagram allows you to display ads to targeted users that will be toward those more likely to be interested in what you have to offer. It makes your ads more effective with smart targeting.
What you are selling and what your ad campaign is trying to achieve contribute to choosing the right one.
So, if you’d like to run Instagram ads, you want to know the costs. How you make payment determines the price. There are three options:
It’s time you pick the option that fits your budget and goals!
Do you want to run an ad on Instagram? Here’s how to do it:
Fortunately, Instagram provides tools to tailor your budget as you wish and reach the right audience!
Decide on how much you want to spend, per day or all at once. With that budget you set, Instagram’s ad manager will then use it smartly by showing your ad at the best times so that your ad performs better. For example, more money will be spent to show your ad during hours or days that your ad does well.
Focus on your audience. If that’s the group you are trying to reach, you can choose exactly who will see your ad, for example, people aged 18 – 35 in New York who like football. It makes your ads reach the right people. For example, imagine if you sell organic tea – you wouldn’t be looking for the same people at the soda company.
Will your ad match your goal? So if you’d prefer people visiting your site or getting to know more about you, then a simple video or photo carousel might actually be more appealing than some fancy Collection ads. It really matters what format your question is in!
Since people have their phones on them wherever they go, there’s Instagram for people anywhere in the world. Now, that makes it very easy to get a hold on them.
There’s enough bad advice out about how to create Instagram ads for your business that you can create one that works well with the right tools. Retargeting can be used to also bring back people who may have shown some interest beforehand. Using smart tools, a great digital marketing agency like Optinmark can help you create successful Instagram campaigns that will yield real results. They are learning and growth tools that help you learn and improve fast.
Want to know more? See all the cool features we offer for Instagram ads here in our services!
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