If you’re running ads on Facebook, you have to make smart choices. There’s a lot of pressure on which image, caption, or price you pick when it comes to working or failing at your ad. Start by answering these questions: Who are you trying to reach? And how much do you anticipate spending each month? Are you sure your images have the right size? Is your ad going to look good on mobile? Don’t skip any steps! If you want to stay focused on your Facebook ad goals, we got you covered, here’s a beginner’s guide to Facebook ads.
Next, we’ll walk you through setting a budget, creating an account on Facebook Ads Manager, and checking how your ad looks once live.
First off, use Facebook Ads Manager and promote your business! It’s a perfect platform for marketing with billions on Facebook. If you haven’t gone there already, go to your homepage, click ‘See More’, and then choose ‘Ad Manager’. Choose your ad type, upload photos or videos, and receive analytics to track your results. If you want to grow your blog, business or your online store, use this tool easily.
If you are going to advertise on Facebook, you should know your goals as a business. Facebook has 11 (and counting) marketing options ranging from boosting brand awareness to getting website traffic or gaining leads. Then, pick one and Facebook recommends the best ad format to hit your target. Getting the most of your campaigns means being clear of how you’ll benefit from them both in the short term and the long term.
For advertisements on Facebook, do check out the ads of your competitors. Just see what works and what doesn’t. You notice content which will grab your attention and make you unfold. Check their tone, their posts full of likes and comments. The next step is to list the best ideas from those engaging ads and use them to plan your own campaign.
To run a great Facebook ad, focus on reaching the right people. Think about your ideal customer age, gender, location, job, and interests. Narrowing your target saves money and boosts success. Check your past sales to find common traits in buyers. This helps you design ads that connect with people likely to buy your product.
Decide how much you can afford or want to spend on ads and how long those ads will be shown. In the Facebook Ad manager you set a daily budget. In order to test and improve your ads, start small. As you get more results and more sales, pump more money into your budget to reach more people and grow your success.
Facebook shows you the ad format that’s right for your goal. This includes, for example, image or carousel ads that show people multiple pictures with the idea that doing so would increase web traffic. It also shares design tips on each format. Your photos must follow Facebook’s rules for ads on Facebook, Instagram, Messenger, and other apps.
Your Facebook Ads also need great text just as much as great images. Smart captions are used to make top ads look professional and grab attention. Big results were earned, with their strong calls to action generating nearly 400% return on ad spend (ROAS).
Got great product images? So don’t skip Instagram marketing! It turns out that Instagram users are 58 times more likely to participate with branded content than Facebook users. Additionally, over half of Instagram users are under 34 and it’s great to reach millennials. To get started you’ll want to go into Instagram settings, Linked Accounts and log into Facebook and connect your accounts.
Just because your Facebook ad does great doesn’t mean you’ll be successful. It makes shopping easy by decreasing the number of clicks from the ad to the checkout. Make it clear to your visitors on your product page what they should do next – Buy now, Add to cart, etc. Make sure your brand and your ad tone match each other. Use SEO keywords and write clear detailed product descriptions. Remind customers you still have items sitting in their shopping carts.
As your ads run more and more, you will learn more about your audience. Make use of this info to improve on your campaign and for your ads to work better. If your campaign is made on Facebook, you have to add a Facebook pixel to your site. It enables you to concentrate on targeting visitors and customers, and to develop loyalty. Boost sales by trying split testing with different images and ads.
And now it’s time to create some ads on Facebook, using Ads Manager. You also learned which important metrics for your campaign can help you make your campaign successful. And you learned what metrics to track to succeed with your Facebook ads. First of all, it’s not as complicated or scary to run a Facebook ad campaign when you’ve got the right tools.
If you wish to set up ads on Facebook and other forms of platforms then you can go up with Optinmark, a very famous digital marketing agency which can help you with the job. To run ads on Facebook and other social platforms, working with us is fairly easy.
We’ve helped repurpose your content for you, track your results and increased your success in every campaign you run.
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