Getting better at mobile SEO is getting your website to show up higher in search engines, get more clicks, and boost results. If you know how mobile SEO works, and what it is, then it becomes easier to craft a strategy. There are some similarities between mobile and desktop SEO but mobile SEO is reliant more on how mobile devices work and the way in which the user will experience the page. Not all the tips are Google’s rule, but can make a big difference. Before we get to the best tips, let’s explain what mobile SEO is first.
If you’ve heard of search engine optimization, or SEO, you can think of mobile SEO as making your website work well on phones and tablets so it shows higher up on search engines like Google. So it enables people to find your site when they search on their mobile devices and ensures your site’s great on smaller screens.
Mobile SEO is very much like regular SEO, but with a few key differences. Mobile SEO requires good content and links, but more technical stuff needs to be focused on. Some of these things are how your site looks and works on other types of devices, like other phones or other screen sizes.
In 2021, the world will have almost 1 billion mobile devices and this number will amount to 18.22 billion in 2025. More and more people are watching the web on the phone or the tablet, which means your site needs to work on these devices as well. The tools to assist mobile browsing on search engines.
Google checks your mobile version first when ranking websites. If your site is not mobile friendly it may perform poorly in search results. The fewer people who see or click your site, the lower your ranking. Being mobile optimized is a huge deal because sites ranking at #1 in Google usually gets the most clicks. Because Google wants users to quickly find answers they did not get frustrated and left.
A mobile friendly website will get people coming to your website and bringing more sales. If your site isn’t as usable on a phone, people may leave and never come back to your site to buy again. Responsive design makes shopping and browsing easier and gives people good reason to stay longer on your site and buy more.
If you have slower loading websites, mobile users aren’t waiting. People are 32% less likely to stay if your site is too slow and takes more than 3 seconds to load. Appealing to mobile ensures the site loads fast and users stay glued to your site.
In short, mobile SEO is to make your website easier to locate, browse and shop in order to grow your business.
To make a website work well on mobile, focus on four things: URLs, how your site loads your pages, including user experience, and mobile friendly code.
Regular SEO and mobile SEO might seem confusing at times and this is why many tend to feel that mobile SEO is somehow trickier, but anyone can master it with a little patience and effort. Try to make your website work as good on phones as it works on the desktop.
Make sure your pages have good URLs, mobile pages, user experience (UX) design, and mobile specific coding. By doing this, you don’t just stay on top of Google’s mobile rules. You do more.
Optinmark helps you get more clicks when people search for you, and helps you rank higher on search engines.
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