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SEO for startups Ontario

How Ontario Startups Can Compete with Bigger Brands Using SEO

SEO means search engine optimization, which gives you more leads and sales online. You definitely heard about this. I know, and if you are a startup from Ontario City, it might be challenging to compete with a bigger brand. So I have some strategies that help you to beat bigger brands, outrank them, and achieve a Higher Rank. I am Jaymin Patanvadiya, Founder of Optinmark agency. I have started my Agency with a small City in Anand, India, and now I have customers from Canada and all over India. If you search for an SEO Agency in Ontario, you find us ranking on the Google first page and dominating competitors in Ontario, so let’s explore how we do it, and you can do it for your business.

Quick overview: Why startups can win at SEO

Ranking on Google will help you to generate leads and sales for your business and your dream for a startup. In a startup, you have to craft content that gives you more and more business in your industry. You have to create a blog on your customer problems, what problems they face, and what the solution is. Don’t pitch directly to your customers; do an awareness campaign, start posting a blog on your website. Related problems and share your thoughts, insights, and client results with solutions. It will help you to gain trust from the local market and make your brand visible to your customers. Many business owners ask me how many blogs I should publish on the website for better growth. I tell them to publish a Minimum of 4 blogs a month or as many as possible. It improves your trust in Google and increases your website traffic.

After starting to post blogs regularly on the website, find out what your competitors do. Check their website for keywords that they rank for. Find relevant LSI long tail keywords, extract Queries that people search for on Google, and use those details for your website. Make a no-brainer offer for your Customer, make sure you make a better offer than your Customer, so the Customer will never say no.

Make an offer and a discount on your website, also make an Easy booking or payment option, no one will like to take more steps on the payment method. Share awards and testimonials on the website that give you better Conversion on your website.

Pick the right battle: niche & intent-driven keyword strategy.

Micro intends to give you better Quality leads for your business, so never run for broad keywords. Make sure you target long tail keywords for your business. Don’t worry, I will give you an example for better understanding. Run a marketing software agency, and you want to rank for this keyword. It will take 1-2 years because no location mentions them, so you get inquiries from outside countries or from your country, and it’s hard to outrank your competitors because many large companies are working on this type of keyword. What is the best option you have to go with Industry + Need + Location? It is easy to rank and give you a higher conversion rate.

Below is an Example check.

  • SaaS growth marketing consultant Toronto (industry + service + city — high commercial intent)
  • affordable e-commerce SEO for boutiques Ontario (industry + price signal + province)
  • How to set up Canadian GST for online stores in Ontario (informational + local nuance)

Now it’s time to use tools that give you more data after understanding the keyword. You have to find High search volume and low competition keywords using Semrush, Ahrefs tool, or you can use any affordable seo tool that gives you details about this, then start working on that keyword. 

Create a similar page that solves search intent, provides high-quality content, Video, and FAQ, with a call to action that easily outranks your competitors. Follow the same strategy for multiple city pages that boost your brand visibility on Google.

Competitive intelligence: find competitor gaps & exploit them

Intelligent startups always spy on their competitors; make sure you do the same. Check what is missing on your competitor’s website. Which topic do they forget to share with their audience? Create content on the same subject and create a video or Reels for better awareness, and start promoting it. This strategy always works for my clients, and it also works for you. We provide a free seo audit Report or consulting to grow a startup in Ontario. Connect with us today and scale your business online.

competitor gaps Analysis

Frequently Asked Questions (FAQ)

How long before SEO helps my startup get users?

It will take 3 to 6 months by notifying people, and with high-quality, you get between 6 to 8 months, also it depends on the industry and competition.

Should a startup focus on national keywords or local/industry long-tail?

Start with long tail local keywords, which makes your business stable with cash flow, then you go with national keywords because it takes time or needs a reasonable budget.

Can a small startup outrank established brands?

Yes, it is possible to find a big brand’s weak point and content gap, and work on it; you will definitely win the game.

Which content format gets the fastest results?

Information blog posts find market problems, your customer problems, and provide a solution with higher content that gives you faster results.

How much should I budget for SEO as a startup?

As per our experience, you can start with a minimum of 300 USD for better growth, or it depends on you.

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