In this article, I will share the top 10 mistakes you should avoid if you are a business owner. If you are running your business in Manitoba and you optimize your website for Winnipeg, you should optimize your website first for Brandon, Portage, Steinbach, and other smaller cities. Every day, you are losing customers because your presence is not on Google. You have to create multiple pages for every town in Manitoba, and you have to make the main pillar page, and you have to connect that smaller town to the pillar page to rank higher on Google. You are not doing it the right way, so you are losing traffic every day, and your competitor ranks higher and takes all this city traffic on their website.
If you are losing customers every day, don’t worry, I will share the top 10 tips. If you implement your brand, we guarantee that you will rank on Google and generate double leads for your business.
The first mistake every business owner should avoid is to implement or verify a Google My Business profile. Suppose your Google My Business profile is not verified or does not have business photos, reviews, content, or is not optimized for your business or your industry. In that case, you are making a big mistake because if you are ranked for a particular industrial keyword in a local city, you are generating lots of customers from the local area. After all, no big brand is here to fight with you. So you have to Google my business and optimize it for better ranking. You have to add your name, brand detail, address detail, working hours, offer, discount, post, everything, and you have to optimize it for better ranking.
Ranking higher on Google Maps, you have to implement this NAP rule on your website.. You have to add the same name, phone number, and address to every website to get a backlink or citation. It will help you to gain trust from Google and help you to rank higher. So make sure you implement this strategy for Google Maps pack SEO.
Working on broad keywords like “plumber” will take time to rank on Google because it is a broad keyword, and you have to use instant “plumber in Transcona” and “realtor in South and Winnipeg”. This type of keyword with a location query helps you to rent easily in 4 to 8 months if you properly optimize your content for the Google map pack or website.
Whenever you start SEO for your website or for your Google My Business, you have to make sure to always create content relevant to your customer search intent. Because if people search for plumbers in Manitoba or plumbers in Brandon, you have to create a particularly city-wise page and make sure that the content provides relevant content to the search query. Yeah, you have to solve all the detailed pricing, location, service area, and other details on particular pages that people are searching. It will help you to generate more inquiries from multiple cities and help Google understand that you are providing service in those various locations.
Creating citations or taking backlinks from third-party websites always helps you to rank higher and outrank your competitors. You have to add your business details to the particular yellow pages from Canada and the local chamber of commerce listing websites. Many business owners fail in Google ranking because they are not listing their website in particular, such as this type of business directory. You should do this to achieve better branding or higher website visibility.
Using poor-quality hosting or larger KB images on websites always affects your SEO. You should know this, I already discussed in the previous topic about Core Web Vitals. You have to make sure your website is mobile-friendly and opens in two or three seconds. If your website is not open within three seconds, customers leave your website and go to your competitor’s website to buy a product or service. So, make sure the website is SEO friendly, and you should solve this technical issue.
Many business owners make this mistake and kill their Google ranking by copying and pasting the duplicate content on multiple location pages. Yeah, you have to make sure you create fresh, unique content that meets all user queries. If you create content for Manitoba, Brandon, or Winnipeg, you have to create different types of fresh content, fresh information, and you have to do internal linking. Because copied and pasted content is always down your ranking and penalised by Google. So make sure you use fresh content for your website and avoid this mistake.
You have to collect Google My Business reviews on Google My Business, so it will help to generate trust from other customers before buying your product. Some business owners never respond to older customer reviews, and not responding gives you a signal to Google that this business is not responding to customers, which will impact your Google ranking. You have to make sure you respond to every single review, and whenever a customer provides a negative review, you have to make sure to give a higher-quality response to that review. So other customers understand your business and buy a product or service after reading it.
50 to 60% of customers check websites or Google My Business before buying a product or service. And if your website is not mobile-friendly, you lose many customers. Because if your website does not look good, is not properly UI UX friendly, or the button is not clickable, or the website is not working correctly, you lose many businesses from your local area. So make sure you implement your website and create higher mobile friendliness and UI/UX design to increase your conversion ratio. Avoid this mistake. This is a priority mistake you should avoid from the top 10 mistakes.
This is the last mistake you should avoid if you are a business owner running your business in Manitoba. The mistake is not publishing blog posts or resources relevant to the Manitoba community. You have to post regularly to make your audience aware of your industry, and to make your audience aware of problems, but you are not doing this, so you are losing your customers. I will give you examples, like the best time to replace your roof in Winnipeg, and a guide to the Manitoba fishing license. This type of content always gives you a higher conversion ratio and makes your audience aware of your industry.
So don’t worry if you read the full article, we will give you proper guidelines on what you should do and how to start. First, you have to conduct a nap audit, and you have to determine if your nap role is not implemented correctly on your website and other business directories. Second step, you have to optimize your Google My Business profile 100% and you have to verify it. And the third step, you have to develop a content calendar focusing on Manitoba-specific topics to inform your audience about the industry.
So if you are looking for a business strategy for your business and you want to rank on Google higher, we, Optinmark agency, provide a free SEO audit report that will help you to understand why you are not ranking on Google, what technical problems you have to solve on your website, and how to verify your Google My Business. Or more things we are providing for free, so book your free SEO audit report today, contact us or contact us today.
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