You’re off to a good start in business. Your online store is up and running – you’ve had a few sales too. The time to grow has come. Even with all the tools out there to help, getting customers isn’t always easy. But here is where affiliate marketing comes in. This is a super easy way to show more sales. People get to work with people who promote your product for you and it becomes your own team of marketers.
It’s when a company pays someone, such as a blogger, to promote their product. The blogger earns money for each sale if people click the blogger’s special link and buy something.
The blogger gets an individual link to your product page as an affiliate. With that link if you can buy something the affiliate will pay you a share of it.
Example:
Imagine that you run a DJ equipment business and have a cool controller that helps DJs mix together music. Find a popular blogger, who writes about DJing. If you work with them, they add a link to your product to their blog. As a reader clicks the link and buys the controller, the blogger earns something of the money.
Once this works, you can get together with other DJ bloggers and everyone would have their own unique links so sales wouldn’t end up being a mish-mash.
Low Costs: The great thing is the fact that you only pay affiliates upon them making a sale, they are a low risk way to market. One major benefit of affiliate marketing as compared to ads that you pay just for the clicks (even though no one buys) is that you have a better return on your money.
Affiliate marketing is a unique kind of marketing and seeing how you make it work in your niche and your life is rewarding.
Find out who you’re aiming for. Ask yourself:
If you cannot do this, a digital marketing agency like Optinmark can already help you gather this info. Having an idea who your audience is helps you know better the affiliates you pick.
Imagine what your audience is searching for, or watching. Do they prefer reviews, how to guide, and rankings? Let’s say you sell DJ equipment, so you go with the affiliate who writes about gear, rather than the DJ tips affiliate.
Use Your Platforms: Promote your affiliate program on social media, email and add it to your website. Include info like:
You can send personalized messages to potential affiliates. All conversions are different but if you want your firm to stand out, talk about something you like or admire about their work and or values.
Keep in touch with your affiliates often. Keep things updated, ask for help, keep communication alive. When we have clear expectations and trust, partnerships are successful.
Running an affiliate program isn’t easy, but it can be very rewarding if done right. Each affiliate is a small shop in a chain. And your sales grow when they do well.
Affiliate marketing could be one of your nieces if you want to reach more people and grow your online store.
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